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Should Professionals Publish? Do you know who these business and personal advisors are; Kenneth H. Blanchard, Peter Drucker, Tom Peters, Stephen Covey, Suze Orman. Would you have known them if they had not written books? Probably not. One of the best ways for a professional to become established as experts in their field, or build credibility with their colleagues and clients, is by becoming a published authority in their field. By publishing a book, those professionals climbing corporate ladders, establishing professional practices, or competing for promotions can really separate themselves, quickly, above their competitors. As a publisher our experience tells us that professionals in business, or other disciplines, often make the very best authors. Their work ethic, knowledge base, and self promotional ability provide the skill set that is needed to succeed in book sales today. In 1975 John Molloy wrote a bestseller titled “Dress for Success” to educate aspiring professionals on how to achieve their career goals, by selecting an appropriate wardrobe. Since then, he has continued to update his books and sell various versions. His books are still successful. Once a professional has obtained educational credentials and licensing, and learned to dress for success, the next step is to become a published author. Does the thought of writing a book seem overwhelming? Does the tasks of writing or becoming published appear daunting? Neither task needs be too time consuming or challenging. As a professional, you are already familiar with goal setting and scheduling. A brain storming session, to come up with a list of book ideas and topics, then a little time spent on Amazon or BN.com, to see how much is written about these topics and what has not been written about them, to narrow the list down, is a great starting place. Once a book topic is selected and a review is made of what has been written on the topic, with an eye out for ideas to fill in missing information, provide updated information, or to find a new slant on the subject, is accomplished, an outline of chapters can easily be developed. Book parts such as a table of contents, acknowledgements, preface or foreword, about the author section can be drafted. Some professionals write a chapter a week in their spare time, some go on a two week vacation and return with a completed rough manuscript ready to submit to a publisher. Barbara Cartland, famous for her romance novels published over 780 titles before she died. We know that most busy professionals have a least one or two books in them. A common cliché in the publishing business is that an author should “write what they know”. We also rely on another cliché , “if you want something done give it to a busy person.” At our publishing company we feel busy professionals are the best individuals to write books.
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