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Publishing Philosophy

 

"Jazz is not necessarily the gateway to Hell. It may be the portal to life eternal. For jazz is a protest against machine methods, against the monotony of life. Jazz is an attempt at individual expression. No two people jazz-dance alike. Others may smile and even sneer at the way the young factory girl and her boyfriend fling themselves into the anarchy of individual jazz experience. But it is their dance, and they are finding freedom, liberty, release in it. They need it to get away from the awful humdrum and monotony which are starving their souls."-The Reverend Charles Stelzle, sermon given in 1925

Many writers and would-be-authors today must also find a way to "protest against the machine methods...and awful humdrum and monotony which are starving their souls." This is as true in respect to the conglomerate corporate publishing world of today as it once was to music. The first part of our comments here illustrate what our publishing philosophy isn't. We conclude with what our philosophy is and with the way that we conduct our business.

There is a less than a two-percent probability of a writer's work being accepted by a major publishing house today. It used to be that publishing houses would invest much of their profits from bestsellers into promoting new and talented authors. It used to be that the large publishing houses would also use these profits to provide an assortment of valuable titles that might not all sell at a profit, but that would be of great benefit to the public.

We now see CEOs and stockholders insist on a formula production line that says, "This title was on the bestseller list for 32 weeks, therefore we want to make the next book that we publish as similar as possible to the last one." They want to repeat the former book’s sales performance. Their philosophy: "Don’t reinvent the wheel; duplicate it!" 

Due to that mentality, we now have only 40 authors or so that dominate more than 80 percent of the book market!

Large publishing houses have such secret policies as:

  • Using ghostwriters to continue writing books in the name of popular writers who have passed away to continue the line and profit flow. 

  • Using the popularity and appeal of celebrities to sell books, giving them the title of "author" when, in fact, they didn’t write anything at alla secret ghostwriter actually wrote their book.

This all works well for the publishers and the bookstore chains, so where’s the problem?

The problem is that many great writers today live in obscurity. They are not being given a voice, and our global community is not being blessed with a diversity of reading material that can stimulate the imagination, motivate aspirations, and enrich minds with a greater variety of style, opinion, and thought.

Many of these great writers have, as a result of the perceived norm in publishing, determined that self-publishing is their only alternative. 

There are ads in all of the professional writers' journals and on many new, very well-advertised, bright and flashy Web sites. Many use an affiliation with a major publishing house or chain bookstore to infer marketing support.

After the authors buy the hype and publish their books with these organizations, they later come and tell us that their books have not sold, and they ask us to provide them with book editing, production and distribution services.

How are we at American Book Publishing any different? 

Our primary goal is to find and support great writers and build a team of dedicated and distinguished editors, and support staff to enhance our ability to serve the global community with wholesome entertaining and enlightening literature and learning opportunities.

For more information on our unique organization and our business plan for achieving the above goals, please see our executive summary.

For Manuscript Submission Instructions Please Contact Us at info@american-book.com

 

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